Montagu Evans: Independent Property Consultancy – Website Redesign

Innovative Strategies, Modern Insights and Industry-leading Property Solutions

Date

March 7, 2024

Client Name

Montagu Evans, UK

Services

Web design

Branding

Project Overview

Expert UK Property Consultancy for Planning and Advisory Services.

Background

Montagu Evans Ltd is an independent property consultancy based in the UK, established in 1921. The firm is owned and managed by a group of partners who are leaders in their respective fields and committed to delivering quality work that benefits clients, the built environment, and society.

Problem

The outdated website functionality led to poor user experience and a low overall conversion rate, hindering the team’s ability to meet business goals effectively. The menu navigation was not user-friendly and repeatedly resulted in errors, adversely affecting the website’s performance. Additionally, the Blog CMS suffered from poor UI design and weak SEO, missing essential features like topic tags, search functionality, article filters, and webpage pagination.

Solution

To modernise the website functionality, I redesigned the web user interface with updated, user-centric features, focusing on speed, accessibility, and mobile optimisation. By simplifying the sitemap architecture, I added the navigation structure to make it more intuitive, reducing the number of clicks to reach key areas of the website. In addition, I improved the CMS interface for better usability, by implementing easy management of articles, media, and categories (topic tags, article search filters, and pagination).

Boost overall website Conversion Rate (CR), implement SEO best practices within the CMS, and use effective content tagging and categorisation system.

Why are UX improvements needed?

42% increase in conversion rates within seven weeks after a website redesign.

Conversion rate with new design

A modern and professional design boosts the brand's credibility and expertise, essential in the competitive property consultancy market.

Opportunities and impact

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Montagu Evans, UK

Brand Identity & Visual Design

I strengthened the brand's visual identity through tailored assets for the Hero page, Blog section, and CTAs. The client's openness to design exploration allowed me to apply best practices, resulting in a final website that surpassed their expectations.

Critical Reflection

Working with Montagu Evans Consultancy in collaboration with Realityhouse Limited was a great opportunity to showcase my UX skills. With my experience in web design and understanding of HTML & CSS constraints, I was able to identify potential obstacles early and clarify requirements with both the client and development team to streamline user flows.

Key Learnings & Takeaway

During the project, I learned the importance of asking questions to guide the client effectively, addressing aspects that hadn’t been initially communicated, such as content optimisation and user-friendly navigation. Please, check out the live website.