APEX Saudi Arabia - Website Redesign and Development

Global Thinking. Global Growth

Date

June 20, 2024

Client Name

Proctor & Stevenson Ltd., Apex KSA

Services

Product Design

Web design

Project Overview

Website Redesign and Development for The Kingdom's first truly, full-service, end-to-end marketing and communications agency.

Background

Apex KSA is a top-tier B2B firm providing integrated global marketing, branding, and technology services in Saudi Arabia.

Problem

It's worth noting that, in general, many companies in Saudi Arabia have faced challenges with outdated websites and branding, often due to traditional business practices and a lack of awareness of modern web design trends. This has led to issues such as loss of credibility, diminished user satisfaction, and lower conversion rates.

Solution

To enhance the general appearance of the websites and brand identity, I used an in-depth approach that addresses both design and strategic elements. For the best website optimisation, I not only adopted minimalistic and user-friendly layouts with intuitive navigation but also implemented multilingual options (Arabic and English) for wider accessibility.

Develop a clean, corporate design with an intuitive structure to cater to decision-makers.

Why are UX improvements needed?

Consistent UI components and intuitive navigation contributed to Conversion Rate Optimisation (CRO) by +32%.

Conversion rate with new design

The team wanted to expand on the global market, expecting an increase in the user base from around 2,00 to over 100,000.

Opportunities and impact

No items found.

"Working with Ivan was a game-changer for our business. His keen eye for detail and deep understanding of user experience resulted in designs that not only looked great but also enhanced the overall usability of our product."

Proctor & Stevenson Ltd., Apex KSA

CEO of Rackspace

Brand Identity & Visual Design

Apex KSA is an increasingly growing business. The bright contrast between colours and shapes reflects the dynamic and streamlined connection between services and clients. In a crowded marketplace, the minimalistic design cuts through visual noise, offering refined, high-quality feelings that usually suggest a premium and trust-worthy image. Clean, carefully chosen typography adds to the sleek, modern appearance. I designed Apex KSA’s website with a more experimental feel, tying in our modern and playful aesthetic to create a unique marketing visual language. As accents, overlapped micro-animation and CTA were added.

Critical Reflection

I thoroughly enjoyed this project as it provided a learning experience in atomic design principles and the significance of independent components for a cohesive user experience. Access to Framer and existing Figma components was instrumental in delivering precisely what the client needed.

Key Learnings & Takeaways

Embracing the Framer development process, I created dedicated service pages for core B2B offerings, like UX/UI design, digital strategy, and cloud services that leverage Islamic design elements subtly for sectors that resonate with cultural traditions. Check out the live website.

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